Our Company

Our business environment continues to change ever-more rapidly. In response, we are executing a variety of initiatives to make a significant leap forward.

Inspired by our founding spirit of Yatte Minahare, we have created many new product categories, fostered new brands, and grown by providing unprecedented value to our customers. We will continue to integrate cutting-edge innovations with Mizu (water), a resource unchanged since ancient times, moving forward without fear to take the lead in offering more natural, healthier drinking experiences.

We will accelerate advancements in products, packaging, and services through upgraded technologies and unique ideas, creating opportunities to expand our business footprint.

Our sustainability initiatives help us contribute toward the creation of a sustainable society. These initiatives include production and logistics that minimize our environmental impact through more efficient plastics recycling, reduced CO2 emissions, and conservation of water resources.

We strive to give physical form to the discoveries we make at the GENBA, where we observe how customers purchase and consume our products. To this end, we will combine the collective knowledge throughout our group across race, nationality, and language, pushing our businesses forward as we aim for new frontiers of value that lead to even greater levels of customer happiness.